About
Our Mission
At The Gold Standard Realty Group, our mission is to elevate the standards of real estate professionalism. We empower agents with the knowledge and skills they need to excel in the competitive real estate market.
What is Productivity Coaching?
Productivity coaching at Keller Williams offers several benefits designed to help agents achieve success faster and more consistently. Key benefits include:
Structured Accountability: Coaches help agents set and achieve realistic, strategic goals, holding them accountable through regular check-ins and performance tracking.
Proven Models & Systems: Agents learn to implement Keller Williams’ proprietary models (e.g., the 80/20 Rule, Lead Generation models) that have been shown to drive success in real estate.
Faster Ramp-Up Time: New agents typically reach productivity milestones (such as first listing or closing) faster with guided support.
Mindset & Confidence Building: Coaches offer motivational support, helping agents overcome fear, limiting beliefs, and burnout.
Time Management: Training emphasizes prioritizing high-value activities like lead generation and conversion, helping agents work smarter, not harder.
Increased Income: By focusing on lead generation, conversion, and effective business planning, coaching can directly impact income growth.
Team Culture & Collaboration: Productivity coaching often creates a community of peers working toward similar goals, fostering a team-based learning environment.
Is Productivity Coaching Right for Me?
You’re new to real estate
KW’s coaching is particularly helpful for new agents. It offers structure, accountability, and proven systems to help you build a pipeline and close your first deals.
You want mentorship and accountability
You’ll get one-on-one or small group coaching focused on time blocking, lead generation, and goal tracking. If you struggle with staying consistent, this can be a game-changer.
You’re willing to follow a proven system
The coaching is very structured and system-based (e.g., using the KW models and the MREA book). If you’re coachable and open to following guidelines, you’ll likely benefit.
You’re aiming to ramp up your income fast
The goal is usually to help you hit a solid number of transactions in your first year (commonly 16–24). If you’re financially motivated, the program provides a solid path.
Our Productivity Coaching Levels
Determine which level is right for you.
Frequently Asked Questions
What is Productivity Coaching at Keller Williams?
Who is this program designed for?
What does the coaching include?
- One-on-one and/or group coaching sessions
- Goal setting and accountability tracking
- Lead generation strategies and scripting
- Time blocking and business planning
- Contract-to-close training and transaction support
- Regular check-ins with your productivity coach
How long does the coaching program last?
- First 3 transactions
- One year or until company cap is reached whichever comes first
- After capping a 6 month, renewable contract
Is there a cost for productivity coaching?
Will this help me get leads?
The focus is on teaching you how to generate your own leads through prospecting, open houses, sphere outreach, and proven KW models. Some coaches may also provide leads or opportunities, but self-generation is the core goal.
How often will I meet with my coach?
What results can I expect?
What’s expected of me as a coaching client?
You will be expected to follow a curated business plan and complete regular reports to leadership.
